Top 7 logistics challenges during the back-to-school peak season

The end of August is full of logistics issues for the e-commerce and retail industries. Supply chain disruptions, inventory management inaccuracies, demand volatility, and more challenges are already bothering shippers.

Learn how to overcome these increasing logistics interruptions. 

Overcome the main logistics challenges

1. Build a resilient supply chain foundation

A strong logistics network starts with planning and robust supplier relationships.

Establish clear performance benchmarks, develop contingency plans for high-risk routes, and regularly review supplier capacity and reliability.

This foundation makes it easier to handle disruptions, adapt to demand shifts, and maintain service levels during peak seasons.

2. Global supply chain disruptions

Geopolitical instability and climate-related events, such as floods and droughts that limit waterways, continue to make transit times unpredictable.

Diversify suppliers and shipping lanes, develop regional or nearshore options, and use dual sourcing for critical SKUs to reduce dependency and improve recovery speed.

3. Seasonal swings and demand volatility

Back-to-school demand is irregular and heavily influenced by trends across a wide assortment of products, making it difficult to keep inventory at the right level.

Apply predictive analytics and short-term forecasting, update S&OP on a weekly basis, and create scenarios for trend-sensitive items such as fashion and tech with flexible order quantities and rapid reorder capabilities.

4. Warehousing and inventory control

Stockouts result in lost sales, while overstocks increase holding costs and raise the risk of markdowns.

Shorten the forecast-to-replenishment cycle, set dynamic safety stock levels, and use an inventory management system to maintain optimal stock at each location, whether it is a distribution center, retail store, or 3PL facility.

5. Logistics and transportation

Summer capacity becomes tight as the vacation season peaks and networks operate at maximum load, which can delay even carefully planned launches.

Secure capacity in advance, position inventory ahead of time, coordinate dock appointments, and prepare alternative routes and transport modes to protect delivery timelines.

6. Labor constraints

Seasonal hiring accelerates quickly, and new employees must reach productivity as soon as possible.

Standardize operating procedures, provide concise training materials, cross-train employees for key roles, and automate repetitive tasks to minimize the impact of absenteeism and peak demand.

7. End-to-end visibility and real-time data

Without visibility, it is impossible to respond effectively.

Real-time data improves ETA accuracy, highlights bottlenecks, and aligns supply with demand, particularly during peak periods.

Implement shipment and yard tracking, monitor live inventory with exception alerts, and integrate this information into daily decision-making.

Proactive supply chain strategies

Keep your supply chain one step ahead. Here are 4 strategies to get your supply chain back-to-school ready:

1. Create a seamless eCommerce shopping experience

Busy parents and tech-savvy students are increasingly turning to online shopping, with nearly 39 % of all back-to-school purchases now taking place online.

To ensure a smooth experience, you can adopt smart inventory management practices such as barcode scanning and automated replenishment. These tools help keep popular products in stock and maintain efficient checkout processes.

2. Upgrade supply chain management technology

Complete visibility into the supply chain allows businesses to adapt quickly to changes in buying behavior. An inventory management system with integrated features such as Vendor Managed Inventory (VMI) can streamline communication with suppliers and partners.

Sharing real-time data shortens lead times and supports faster, more informed decision-making.

3. Optimize for omnichannel order management and fulfillment

Selling through major platforms such as Amazon, Walmart, and Target+ can greatly expand reach, yet shoppers continue to combine online and in-store purchasing.

To prevent stockouts and missed opportunities, an inventory management system should provide real-time, end-to-end visibility across the entire supply chain, including all warehouses and fulfillment centers.

4. Stay flexible and ready to adapt

For students, the first day of school is a fixed deadline, and deliveries must arrive on time without exception.

An inventory management system that supports omnichannel fulfillment and connects with shipping providers can help reduce shipping costs, improve order accuracy, and ensure timely deliveries, even during seasonal order surges or unexpected supply chain disruptions.

5. Forecast demand early and accurately

Back-to-school shopping patterns can shift quickly based on trends, economic conditions, and school requirements. Start demand forecasting well in advance using historical sales data, current market trends, and regional variations. 

Combining predictive analytics with close supplier collaboration ensures you have the right products in the right locations before the season peaks.

Hugo Hunter is here to rescue your supply chain

Let’s keep your supply chain smooth this peak season and beyond.


Your needs are our top priority, and Hugo Hunter delivers tailored solutions to match them.

We offer LTL and FTL services for different load sizes. Moreover, expedited, last-mile delivery, and cross-docking services will be your strong strategic advantage.

Our large-scale fleet is strategically positioned across the US, ensuring your shipment arrives on time via the fastest route. 

End-to-end visibility is essential during peak seasons. Receive photo updates at every delivery stage, and track your shipment in real time with just a few clicks on our site.

Contact us to find the best solution for your shipment.